How to decide on concept format for TV commercials and online content
'Open/closed loops of learning' is one of the many concepts of brain functionality and drivers for behaviour change explored through the meta-programs that impact the way we think, assess information and drive behaviours. The feeling of something being unresolved or...
Gender bias cured through micro-decision-making in production
There is ever increasing evidence that women are the primary purchase decision makers in categories where men have traditionally been considered the lead audience (like automotive, consumer electronics, financial services and so on). In male dominated categories, in an industry...
Not all producers created equal
I'm lucky enough to have been in contact with a diverse number of producers over the years, or worked in diverse roles myself, and I can see some distinct differences in the way producers work based on their specific background....
Creativity’s worst enemy: saying nothing
It occurred to me today that one of the worst enemies of good creative and good creative process is... saying nothing. It is easy sometimes to be thinking and feeling that something isn't right or needs to be a different...
Creatives: Too big for their boots or ready for growth?
Being successful creatively is more than just about relying on your trained skills, software knowledge, or what you do in your blogs/vlogs, experimental work, film festivals, and self generated projects. (more…)
Conscious creative leadership
Conscious business practices can be described as the focus on the well being of the people, the well being of the system, the well being of the partners (clients and suppliers), the quality of the products and services, the well...